Amazon Mexico successfully concluded the second edition of Amazon Conecta, establishing itself as the largest training and networking event for entrepreneurs, as well as small and medium-sized businesses. The event saw over 1,600 attendees both in-person and online.
During the event, Amazon Mexico revealed updated statistics showcasing the significant impact of its operations on the entrepreneurial environment in the country and on the small and medium-sized enterprises (SMEs) that sell on its platform. To date, Amazon Mexico hosts nearly 27,000 sellers, marking a 52% increase from the previous year, with these sellers offering over 5 million products in the store. Globally, 60% of Amazon’s sales come from third-party sellers, predominantly SMEs.
Renata Arvizu, the head of Amazon Mexico’s Marketplace, expressed enthusiasm about the growth. “We are pleased to see the expansion of businesses that have joined our store and the increase in product variety we offer to customers at Amazon.com.mx. Events like Amazon Conecta are crucial for more entrepreneurs to learn about the process and the benefits of selling on Amazon, enabling them to reach customers throughout Mexico and even in other countries where Amazon operates. Amazon is a great ally for the country’s small and medium-sized enterprises looking to grow their businesses,” Arvizu said.
While a significant number of Amazon Mexico’s sellers are located in Mexico City, Jalisco, and Nuevo León, this year saw a considerable increase in sellers from outside these major cities. Quintana Roo, Nayarit, Oaxaca, Sinaloa, and Hidalgo experienced the most growth, with an average increase of 130% in the number of sellers.
Moreover, eight out of ten orders are shipped to a different state from where the seller is based, demonstrating Amazon’s potential to create sales opportunities for numerous businesses not just in their home state, but across the country. Additionally, over 3,000 Mexican businesses now sell on Amazon in the United States and other countries, with their sales growing more than 20% compared to the previous year. This highlights how Amazon helps companies reach new geographies, customers, and business opportunities.
Amazon Conecta also marked the launch of the second edition of the Lógralo Online acceleration program, a joint initiative with Disruptivo and Socialab Mexico to support female entrepreneurs. In 2023, 220 women were trained in entrepreneurship, financial management, digital marketing, and how to sell on Amazon, with 120,000 pesos in seed capital awarded to the program’s three winners. The 2024 edition aims to further support female entrepreneurs in expanding their businesses through online sales both within and outside Mexico.
